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Kohl’s: Give A Little More

Holiday advertising usually means magic reindeer, pixie dust, and Santa parade balloons coming to life. But as a brand that stands for real families and real life, Kohl’s wanted to do something different.

We launched #GiveALittleMore, a campaign that poked fun at magic-obsessed holiday advertising and instead, celebrated the real magic of the holidays: those moments when friends, family, and even strangers go out of their way to give a little more.

“The Dinner” :30

“The Dress” :30

“The Doll” :60