Kohl's Holiday

So much holiday advertising is magical reindeer and pixie dust and Santa parade balloons coming to life. But as a brand that stands for real families and real life, Kohl's wanted to do something different.

We launched #GiveALittleMore, a campaign recognizing that the real magic of the holidays happens when people help each other in small, thoughtful ways — all while poking fun at the rest of the magic-obsessed category.

Made with Peter Jostrand, under Ida Gronblom & Fab Berglund at Anomaly