Holiday advertising usually means magical reindeer and pixie dust and Santa parade balloons coming to life. But as a brand that stands for real families and real life, Kohl's wanted to do something different.
We launched #GiveALittleMore, a campaign that poked fun at the rest of the magic-obsessed category and instead, celebrated the real magic of the holidays: those everyday moments when friends, family, and even strangers go out of their way to give just a little more.
“The Dinner” :30
“The Dress” :30
“The Doll” :60
Made with Peter Jostrand, under Ida Gronblom & Fab Berglund at Anomaly