Holiday advertising usually means magic reindeer, pixie dust, and Santa parade balloons coming to life. But as a brand that stands for real families and real life, Kohl’s wanted to do something different.
We launched #GiveALittleMore, a campaign that poked fun at magic-obsessed holiday advertising and instead, celebrated the real magic of the holidays: those moments when friends, family, and even strangers go out of their way to give a little more.
“The Dinner” :30
“The Dress” :30
“The Doll” :60
Made with holiday magic, alongside Peter Jostrand, under Ida Gronblom & Fab Berglund at Anomaly