You may have noticed Vita Coco adopted a new tone of voice recently. No? You’re not the kind of person that notices when brands take on new tones of voice?
Anyway, Vita Coco’s is one that is honest and real about what it is—a company in Manhattan selling refreshing, electrolyte-rich coconut water—without trying to be anything more.
To bring that voice to life in social, I help write their Instagram captions for them. Here are some of my favorites.