They say there's an app for everything, but in 2014, that wasn't true.
There wasn't an app that woke up you up to the smell of sizzling Oscar Mayer bacon.
So we made one and called it Wake Up & Smell The Bacon.
Made with Ricky Anolik, under David Yankelewitz & Aaron Mosher at 360i
To promote the device, we made a ridiculous video that LA Weekly called "hipsterrific," among other things.
The campaign made Oscar Mayer the most talked-about bacon brand in America.