People love waking up to the smell of bacon, but how do you do that without waking up to make bacon in the first place?
Introducing Oscar Mayer’s Wake Up & Smell The Bacon — an iPhone attachment and alarm clock app that woke you up to the smell of Oscar Mayer bacon.
We gave it away online and launched it with an integrated digital & social campaign, and guess what? People loved it.
To promote the device, we made a ridiculous video that LA Weekly called "hipsterrific," among other things.
The campaign made Oscar Mayer the most talked-about bacon brand in America.
Made with hickory smoke & mouthwatering sizzle, alongside Ricky Anolik, under David Yankelewitz & Aaron Mosher at 360i