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Oscar Mayer: Wake Up & Smell The Bacon

People love waking up to the smell of bacon, but how do you do that without waking up to make bacon in the first place?

Introducing Oscar Mayer’s Wake Up & Smell The Bacon — an iPhone attachment and alarm clock app that woke you up to the smell of Oscar Mayer bacon.

We gave it away online and launched it with an integrated digital & social campaign, and guess what? People loved it.

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To promote the device, we made a ridiculous video that LA Weekly called "hipsterrific," among other things.

The campaign made Oscar Mayer the most talked-about bacon brand in America.