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Oscar Mayer: Wake Up & Smell The Bacon

It’s an age old conundrum.

People like waking up to the smell of bacon, but in order to make bacon, you have to be awake.

So we made an alarm clock app and developed an iPhone attachment that woke you up to the smell of bacon (and launched it with an integrated digital & social campaign).

Introducing Oscar Mayer’s Wake Up & Smell The Bacon.

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To promote the device, we made a ridiculous video that LA Weekly called "hipsterrific," among other things.

The campaign made Oscar Mayer the most talked-about bacon brand in America.