We were tasked with creating a social-first idea to demystify the BOTOX® Cosmetic treatment experience.
Inspired by the standard recommended 64 units of BOTOX® Cosmetic, we launched “64 At Your Door” — 64 rapid-fire questions asked to real patients as we followed them from their front door to their appointment in New York City.
64 questions is a LOT of questions, so we made teaser cutdowns driving people to the full videos.
The full videos were hosted on the brand’s YouTube channel, giving those curious about BOTOX® Cosmetic a way to see a real patient’s day from start to finish.
Made with FDA approval and a licensed specialist, alongside Jenna Josepher, under Ward Williams, Jarrell Fudickar, and Kailyn Moore at Redscout