Meta

I was at Meta from 2021 to 2023 as a contract worker, mostly remote due to the pandemic. During my time there I worked on a lot of B2B initiatives—here are a few of my favorites.

Support for Personalized Ads

Personalized ads help good ideas get found. And that, in turn, helps small businesses thrive.

We created a campaign to highlight how personalized ads across Meta platforms help both consumers and small businesses alike by connecting them with each other.

WE CREATE for Instagram

We helped Instagram launch WE CREATE, an on-platform program harnessing two of Instagram’s superpowers— creativity and economic empowerment.

WE CREATE hired 15 Black creative professionals, from writers to designers to photographers and directors, pairing them with 15 Black-owned small businesses.

Each creative professional helped develop assets to help their small business partner stand out on Instagram—at no cost to the business owner.

We also made spotlight videos highlighting selected partnerships.