Wake up, America. To the smell of Oscar Mayer bacon, that is.
Introducing Wake Up & Smell The Bacon, an app and iPhone attachment that wakes you up to the scent of America’s favorite bacon.
The campaign made Oscar Mayer the most talked-about bacon brand in America.
To promote the device, we made a ridiculous video that LA Weekly called "hipsterrific," among other things.
Made with hickory smoke & mouthwatering sizzle, alongside Ricky Anolik, under David Yankelewitz & Aaron Mosher at 360i